A place for connection, learning, visibility, and encouragement, all brought together in one calm, supportive space. No scattered resources. No pressure to perform. Just steady growth, shared experience, and genuine support.
This is more than a community, it's hub.
Discover women-led businesses from within the Embassy community. Each one is built with care, intention, and heart.
Hi, I’m Em
What started Embassy
I hear this more often than you might think. Life feels full, noisy, and stretched thin, and business often gets built in the small pockets between everything else.
I’ve spent nearly a decade building community, growing businesses online, and supporting women as they find confidence in showing up as themselves.
I’m a mother, a mentor, and a community builder. I believe business should support your life, not take it over.
Embassy grew from that belief. It was created to bring women together in a way that feels genuine, inclusive, and deeply supportive.
A community that feels safe, supportive, and genuinely invested in you.
When you are supported in the right way, things begin to shift. Not overnight, but in ways that last.
Less noise, more clarity
A clearer sense of direction and focus on what actually matters, both in business and in life.
Renewed confidence
Showing up online and in your work with more ease, trust, and self-belief.
Real connection
A community that feels safe, welcoming, and truly invested in one another.
Sustainable momentum
Progress that fits around your life, rather than competing with it.
A steadier sense of fulfillment, stronger relationships, and a version of you that feels more grounded and confident.
Nicola, Upcycled Plastic
Em helped me understand my purpose
Alice B. NZ
Weekly Empire posts have been a game changer for me.
Sarah B.A, USA
I’m growing my online community, and I’m doing it because of Em.
Francie L. NZ
I'm posting a lot more regularly than before and seeing some great results!
Gabby Bernstein
Two Weeks Notice is the solution for any woman craving more out of her life and career.
Building your own business has never been more accessible.
Let’s cut to the chase: the majority of women out there never even catch a whiff of that six-figure success because they’re too busy playing the world’s most epic juggling act.
- Here, the "second shift" is a thing of the past. Parenting and housework? Split down the middle, baby. Plus, we're outsourcing like pros.
- And oh, profits? We're not just talking six figures; we're talking a profit AND a salary of $100k+. At the same time. Yes, really.
- This is the ultimate haven for mums who want to build businesses their way - a judgment-free zone with an inquisitive, supportive spirit. We don't sugarcoat the struggles; we slice through the bullshit and ask the tough questions, all with a whole lot of heart.
Now it’s your turn — ready to take the leap?
I Am
Emalitza
Holdaway
This journey for me started the same way so many good ones do: in the thick of motherhood, sleep-deprived, trying to figure out why my baby didn’t get the memo about routines.
Sharing our messy, real story online grew into a village — women from across Aotearoa who were craving honesty, connection, and a space where they didn’t have to pretend everything was perfect.
I love community. I believe in belonging. I believe that every woman deserves to feel powerful, capable, and supported — especially when she’s juggling motherhood, business ideas, dreams, and the never-ending load of life.
