Kia ora

I’m Emily

This journey for me started the same way so many good ones do: in the thick of motherhood, sleep-deprived, trying to figure out why my baby didn’t get the memo about routines. Sharing our messy, real story online grew into a village — women from across Aotearoa who were craving honesty, connection, and a space where they didn’t have to pretend everything was perfect.

I’m straightforward, honest, and direct and I don’t deal with petty bullshit at home.

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Slowly realised my real purpose

Bringing women together so they feel less alone — and more capable — in every season of lif

I love community. I believe in belonging. I believe that every woman deserves to feel powerful, capable, and supported — especially when she’s juggling motherhood, business ideas, dreams, and the never-ending load of life.

And as the conversations in my Dms grew deeper and deeper, talking to women all over the country who were at the heart of it, all looking for the same thing, Embassy — and now Empire Group — was born. I want to create a space where women can:

  • Find connection in our unique stories, struggles, and wins
  • Build businesses — sometimes from a hobby — that reflect their values, not just cookie-cutter capitalism
  • Raise each other up, not compete
  • Show up as real humans, not “perfect entrepreneurs”

I believe we’ve already got the heart. We just need the roadmap. That’s what I help with.

My Transformation

The extraordinary life I have today isn’t because I had an easy start in life…. But every challenge I’ve faced and overcome has empowered me to support others to do the same.

Today, I run Embassy

A community for mums, with added support for women building small businesses with heart. Women who don’t fit the traditional “entrepreneur” mould, because they’re also raising babies, navigating life, and determined to leave the planet better for their kids. Maybe you’re a mum who’s tired of the comparison game. Maybe you have a small business idea you believe in. Maybe you’ve felt lost in motherhood, or unsure where to start with social media.

Transform your life and step into your full power.

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Find me in OTHERS

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Social Media Workshop & Support with OfficiallyEm

Set across 6 weeks, this workshop covers the foundations of building and maintaining an engaged social media community, to reach your business goals.